Chinese consumers want natural, organic foods
date:Sep 26, 2016
pondents prefer to shop at retailers that offer a variety of products for special dietary needs (57% globally). However, consumers upgraded needs are not fully met yet, since only 40% respondents are satisfied with the current healthy food choices.

The consumption upgrade that is taking place in China features growing pursuit for health and safety. According to our research, safety and healthiness have already become the top two attributes that affect consumers decisions on what to buy. Price w
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