date:Sep 26, 2016
According to Organic Trade Association research, 52% of parents who buy organics are within the 18-34 year-old age range, meaning that Millennials are the biggest group of organic buyers in the U.S. Gen X parents make up 35% of parents choosing organic, and Baby Boomers, 14%.
The Millennial consumer and head of household is changing the landscape of our food industry, said Laura Batcha, CEO and executive director of the Organic Trade Association, in a statement. Our survey shows that Millennia