date:Aug 17, 2012
y Maryland and Duke University, in 2009, found that the presence of a healthy food option on a menu had unexpected effects on consumer behaviours, including:
- Driving attention to the least healthy option in the choice set; and
- Providing individuals with the license to indulge in tempting food options.
While AUSVEGs suggestion for fast-food chains to offer a healthy choice product that would meet certain nutritional minimums, research reveals the brands being advertised are likely to sell muc