date:Aug 16, 2012
three stores in development. Dallas is an important market for TCBY since it signed an area director agreement with Lone Star Restaurants in 2010 and the new stores that have opened already boast some of the strongest unit performance in the TCBY system.
Adds Casey, We see Dallas as one of a number of strategic growth markets for franchise development. To date, consumer adoption and enthusiasm for self-serve has exceeded our expectations and new and existing franchise interest has run parallel