date:Sep 01, 2016
Monsters non-energy drinks brands (Hansen Natural Sodas and Peace Tea).
In response, Monsters off-trade volume share propelled from 42 percent in 2014 to 53 percent in 2015, alongside a 6 percentage point off-trade value share gain to reach 42 percent, or $4.4 billion, it says.
Ingredients flavors differentiation
In response to consumer demand, beverage formulators are using more natural ingredients, like guaran, guayusa, honey and green tea, in energy drinks.
For example, this month Brookl