date:Sep 01, 2016
igh unit price, influenced by the products traditionally small metal beverage can in a category otherwise dominated by larger pack sales, the report states.
However, with 30 percent off-trade volume share, Red Bull was second to Monster Beverage, which saw its off-trade volume and value sales increase in 2015 following a brand swap with Atlanta-based The Coca-Cola Co. The strategic partnership fostered the transfer of The Coca-Colas energy drinks brands to Monster Beverage Corp. in exchange for