date:Sep 01, 2016
Santa Monica, Calif.-based Red Bull North America Inc., is the highest-selling energy drink, and Monster Energy, a brand of Corona, Calif.-based Monster Beverage Corp., is No. 2 with $1.5 million in sales, according to IRI data.
At 43 percent off-trade value share, Red Bull North America maintained the lead position in energy drinks in 2015, notes Chicago-based Euromonitor International in its March Energy Drinks in the US report. Red Bulls higher value share reflects the products relatively h