date:Sep 01, 2016
IRI data, the non-aseptic energy drinks category saw a sales increase of 8 percent to nearly $10.7 billion for the 52 weeks ending June 12 in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Additionally, the energy shots category notched nearly $1.2 billion for the same timeframe; however, it only captured a slight 1 percent increase, the data notes.
With $2.9 billion in sales, Red Bull, a brand of