Steady upward trajectory for energy drinks market
date:Sep 01, 2016
. There are additional opportunities to reach mothers through on-the-go consumption or usage while performing household responsibilities, as mother over index for these drinking occasions.

With a 90 percent share of the market, 5-Hour Energy, a brand of Farmington, Hills, Mich.-based Living Essentials, is dominating the energy shot category, BMCs report notes.

The past few years, the brand has leveraged this segment leadership by various causes. This summer, 5-Hour Energy continued to support
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