date:Sep 01, 2016
at most consumers perceive energy drinks to be inherently unnatural when compared with other naturally caffeinated products, such as coffee or tea. And concerns about safety with the energy drinks and shots markets prompted a call for heightened regulation, but currently energy drinks are regulated the same way as other beverages or supplements, it adds.
Chicago-based Mintel, in its report titled Energy Drinks US, notes that the energy shot segment has struggled since its 2011 growth. Energy sh