date:Sep 01, 2016
ers and Midwesterners at 3 percent and 1 percent, respectively. Hispanics are the most likely ethnic group to imbibe energy drinks followed by Black, Asian and White consumers, it adds.
Fueled by new product innovation and a desire to portray energy drinks as more natural, Euromonitors report notes that todays products have tried to leverage the consumer fascination with buzzwords such as natural and organic, creating 9 percent off-trade volume growth in 2015, it says.
Yet, the report notes th