Steady upward trajectory for energy drinks market
date:Sep 01, 2016
o BMCs report.

Twenty-one percent, or 6.6 million, of consumers between the ages of 18- to 24-years-of-age are nearly twice as likely to drink energy drinks compared with the national average, it notes. The second highest index was found in the 25- to 34-year-old age range, which comprises roughly 30 to 35 percent of energy drink consumers.

Geographically, consumption of energy drinks is highest in the West, with nearly 27 percent of adults consuming pick-me-up beverages compared with Southern
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