date:Aug 16, 2012
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German consumers are showing preference for quality steaks and lamb, he said.Scotland has a very strong positive image in Germany and our collaboration with SDI offers a great opportunity to further develop Scotlands reputation as the land of food and drink in a market which has previously proved challenging.
The initiative aims to secure a stronger foothold for iconic brands on the continent and to enhance carcase balance, which McLaren said wouldadd to the efficiency of the Scottish proces