date:Jul 25, 2016
Caracter Company China. She keeps a close eye on the new market. On her blog she writes about selling the bell peppers to Chinese consumers. Green has always been familiar and important. Yellow and red bell peppers have been there for a few years already, but are not very big yet. Question is how the Dutch are going to sell this new, yet old, product. It is important to look at the Unique Selling Points for this. Those are different in China than in the Netherlands, and can be about food safety,