date:Jul 13, 2016
nd marketing and as CEO of the company for a few years. Much of what the company manufactured was for the fruit and vegetable sector and so Gilad spent a lot of time with growers, in packing sheds and with supermarket buyers.
There is a big gap in market place now, explains Gilad. Farmers can no longer be 'just farmers' in the traditional sense, they need to be more forward thinking, need to invest in machinery, new packhouse automation equipment and innovation to find new ways to sell their pr