date:Aug 16, 2012
rease to 71,964, which is an increase of 39 percent on the expected number for 2012.
Women (71%) eat at foreign fast food restaurants more than men (66%) and 75 % of Chinese consumers are willing to try new fast food products. Women are also more likely to eat where businesses are offering promotions such as vouchers and coupons. Heng Hong claims these types of marketing tools are useful in attracting new business and also tap into 51 percent of the urban population, especially Chinese women, wh