date:Aug 15, 2012
nd there is no single approach that applies in every market. But we are working with our contacts in the trade to educate customers about more economical beef cuts, which can help them maintain or expand their purchases of US beef. We also take great care to emphasise the unique attributes of US beef in an effort to build customer loyalty even in times of rising costs.
Meanwhile, lamb exports remain sluggish, USMEF said, falling 34% in volume and 19% in value for the first half of the year.