NTC claims breakthrough with natural acid-masking ingredient
date:Aug 15, 2012
Speaking exclusively with FoodNavigator-USA, Markus Beba, VP of sales marketing for NTC, said:Our products are newly developed, cost-effective flavors that can mask negative attributes like sour taste, astringency, and so on, in order to drive consumer preference without impacting the pH-value of the food product. Hence the food safety is not compromised.

Furthermore, it is derived from a vegetarian plant source and will be declared globally as a natural flavor.

The issue

The development com
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