date:Jun 03, 2016
fee has risen in popularity since the first 12 months to April 2012.
Despite its downturn, Nescafe retains a very comfortable category lead although with Mocconas consistent growth, the coffee giant needs to be vigilant, ensuring that it is targeting the most appropriate audience, said Roy Morgans Norman Morris.
For example, our data shows that Nescaf buyers are most likely to be aged 50 or older and belong to lower-income brackets. Whats more, the brands popularity is far from consistent acros