date:Jun 02, 2016
is growing at 40-45%, cheese is growing at 15%, probiotic, a very nascent segment has become a $5mn market while flavoured milk is growing at 20%.
2. Increased share of modern retail From a share of 18% in 2007-09, modern trade now accounts for almost 30% of dairy products retail. Modern retail offers better storage, improved visibility and in-store promotion opportunities. Modern retail is also offering opportunity to launch new categories.
3. Proliferation in number of SKUs Different produ