Meat substitutes show potential for expansion in China
date:Jun 02, 2016
or vegetarian meals only occasionally. According to Mintels Trends in Health and Wellness China - May 2014 report, just 14% of respondents considered having a menu for vegetarians as contributing to a healthy menu in restaurants, while another 42% regard offering more fruits/vegetable-based dishes as an indicator of a healthy menu. (See Figure 2)

Meats substitutes remain a niche category globally, accounting for around 5% of meat products launched during the past 36 months (up to November 2014
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