date:May 26, 2016
ood growth fueled by sustained marketing support through the year. In Australia, new flavour variants such as steamed green tea with lychee were added to the product range.
The year saw the entry of TGB into the branded coffee segment in India with the launch of Tata Coffee Grand. The product saw good consumer response and was backed by a differentiated marketing campaign which created good visibility for the brand launch. The MAP coffee brand in Australia saw good growth in the grocery