date:May 26, 2016
t making products which are relevant to trends, he claims.
He illustrates this with an example of breakfast opportunities for Mexican foods. You may say to yourself Im in the food category, the trend is a big trend towards Mexican food. But I dont make Mexican food so Im not going to pay any attention to it. But if you think within the category, your category, you may say Ah, but your category has breakfast food. And if you were to relate that to trend towards Mexican food, you might then be a