date:Aug 15, 2012
tion more efficiently than water, and was being pitched at US $6.50 per bottle.
Pepsi-Cos annual report for year ended 2011 states that the Gatorade G Series would be expanded outside of the U.S. to Brazil, Mexico, Canada, the UK and Australia. Yet in light of the recent lack of consumer response in the US, it will be interesting to see where the product develops internationally.