Sugar Reduction, Clean Label Driving Natural Sweetener Use in Beverages
date:May 20, 2016
est levels of activity overall with a quarter of global soft drinks launches using stevia, but flavored bottled water is faring best in terms of penetration, with 13.5 percent of global subcategory launches featuring stevia.

Other natural sweeteners also are increasingly being used in the focus on clean labeling, often in combination with sugar, stevia and/or other sweeteners such as erythritol. Honey and agave are proving particularly popular, and theres also growing interest in the use of mon
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