Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
popularity within the food sector. Eco-labels provide a niche market for those food and non-food sectors that meet the criteria of having environmentally friendly and sustainable practices throughout their production.
One non-food eco-label very familiar to Americans is the Energy Star. Others that have, or are becoming, mainstream include dolphin safe, fair trade and no animal testing. Eco-labels fall into three general categories:

Supportive: Products such as Endangered Species Chocolate
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