Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
mated at 50 percent of total productionappears poised to grow as more companies commit to sourcing sustainable palm oil. To continue promoting sustainable palm oil to U.S. consumers, the suggested alternative approach is to provide them with an opportunity to contribute to nature conservation by supporting products or processes with wildlife-friendly and sustainable practices.
Eco-labeling, which is tied to certification, is one such market-based conservation instrument. Eco-labeling is gaining
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