date:May 18, 2016
ed for running a political campaign based on unsubstantiated facts, the campaign nevertheless made a huge impact on consumer buying habits.
Effectiveness of Eco-Labels
In general, there is no standardized method of quantifying the conservation effectiveness of eco-labels, despite their rising popularity. Even with limited quantifiable evidence, there are documented successes, including the significant success of the Marine Stewardship Council certification. This shows that the proper use of eco-