Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
an be conserved within a 32,000 hectare plantation when a 15-percent price premium is imposed. (This analysis is still subject to actual ground-level evaluation.) Another key to making the label work lies within the partnership between producer/label and the environmental and consumer advocacy groups (NGOs). The Zoo Victorias Dont Palm Us Off campaign, using orangutan as the flagship species, aimed to change consumer behavior toward consumption of sustainable palm oil. While the zoo was criticiz
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