Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
lly Feasible
There are a series of critical steps for wildlife-friendly labeling to become mainstream: meeting, not trying to create, a receptive market; pushing, not just setting, an industry standard; and creating an attractive value proposition for producers.
For the palm oil industry, the market potential for eco-labels already exists as demonstrated by the increasing number of sustainability pledges and commitments by major corporations. Thats expected to push demand for CSPO higher. Pushin
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