Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
by local wildlife and enforcement authorities.
To effectively market wildlife-friendly palm-based products, producers must be able to gain consumers trust. With the level of criticism the palm oil industry receives, producers interested in tapping into the wildlife-friendly label must increase their label credibility. They must be transparent and live up to their claims or risk being accused of greenwashing. Incorporating the wildlife-friendly label into CSPO is possible, though not feasible. I
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