Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
il (ISPO). To gain recognition as a protection label, the issues of biodiversity conservation in RSPO-certified plantations need to be covered extensively. Most important, the outcomes must be communicated effectively to the consumer. In the case of using wildlife-friendly labeling, producers must be able to provide evidence that their flagship species is able to survive and reproduce. As a national standard, MSPO may be better placed for this purpose. MSPO is a government-mandated pact, imposed
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