Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
an be used to promote businesses that adopt best practices, by using them as the face of eco-label products whose proceeds are channeled towards orangutan conservation. This tactic isnt new. The now-familiar dolphin safe eco-label evolved in response to public outrage over the killing of dolphins during yellowfin tuna harvests.
There are currently two wildlife-friendly labels in the market, both of which use orangutans as flagship species. The first is Carotino (Australia), which established its
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