date:May 18, 2016
ived product quality are equal, consumers will be increasingly turning to these eco- and alternative-use attributes as the deciding purchasing factor. Therefore, brands cannot afford to ignore this, as they develop their brand positioning and marketing strategies.
Size matters
American families are seeking value in larger container sizes for milk. And, Millennials, who are driving snacking and new flavor trends, desire options in small sizes to try out new flavors and to fit their on-the-go life