date:May 18, 2016
mation about ingredients, functional product attributes and safety must be communicated with total transparency. Looking ahead, the concepts of clean labeling and clear on-pack communication are set to converge.
Phenomenal flexibles
No longer is flexible packaging (specifically pouches) considered a tradeoff. Almost one-third (32%) of consumers associate flexible packaging with being modern, and brands are tapping into flexibles nearly unparalleled marketing opportunities. But, at what point wil