date:May 17, 2016
ressure to customize their packaging designs. In addition, many merchants want packaging that takes up less shelf space, yet is still attractive, thereby increasing shelf presence. In order to overcome this difficulty, packaging vendors have developed multi-pack and variety pack solutions.
Retailers prefer this marketing strategy, as it increases unit sales and entices consumers to try new products and varieties of a brand in small quantities. The advantages of multi-pack and variety pack are fu