Beverage makers capitalizing on dairy
date:May 11, 2016
onsumers with milk allergies, as the product contains ingredients derived from milk. Since, Muscle Milk once again has changed its front label panels. The company now describes the products as non-dairy, verbiage placed directly adjacent to the brand with the word brand next to the words Muscle Milk to clearly communicate this is not a milk beverage. Also on the front panel is the phrase contains no milk/includes milk proteins.
The company now is growing the brand with two new product concepts,
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