The Packaged Coconut Water Industry in India
date:May 03, 2016
ready consumed in large quantities in its unprocessed form presents another advantage for the new industry: acceptance of the product by the consumer is a given, and the habit-changing advertising money can be put to better use. As long as the practical advantages to a packaged drink are effectively communicated, there is already an existing demand for the drink across the country - more so away from the coasts where the unprocessed nuts are in shorter supply.

Packaged coconut water as it is kn
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