date:May 03, 2016
industry. While it is early days for the packaged drink, coconut water has a few advantages that other soft drinks do not have. Firstly, the goodness of coconut water complements the increasing demand for healthy food and beverage offerings. Consumers today are more knowledgeable than even a few years ago, and are particularly aware of the amount of sugar in packaged food and drinks. This awareness has led to a recent de-growth of 20% in the soft drinks segment. The fact that coconut water is al