Australian breakfast cereal makers create group to promote health benefits
date:Aug 14, 2012
ecutive Mr Gary Dawson has said Through continued education, the ABCMF aims to improve consumers understanding of the important role that breakfast cereal can play as part of a healthy, balanced diet. A healthy start to the day is important and breakfast cereals represent the most cost effective, nutritious way to get your day off to a good start.
The move comes not long after various criticisms of the unhealthiness of some breakfast cereals for being high in sugar, sodium or oils.
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