Australian breakfast cereal makers create group to promote health benefits
date:Aug 14, 2012
80 percent of all breakfast cereals purchased within Australia.
The AFGC says the aim of its new Forum is to improve consumer understanding of breakfast cereals by providing evidence based-practical information for all Australians. The AFGC says this will include:

Proactively emphasising the benefits of breakfast cereals
Engaging in a positive dialogue with stakeholders and consumers
Highlighting the benefits of breakfast cereals and correcting misinformation

The AFGCs new Chief Ex
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