date:Apr 26, 2016
ee that hybrid drinks have too many calories, while one in five (20%) say they taste artificial.
The emergence of cross-category beverages has led to the development of new drink fusions, and the array of beverage options can be overwhelming for some consumers. This presents big challenges for brands looking to retain their customer base without polarizing those who are inundated by the growing selection of beverage options. Adding to overall category confusion, some consumers struggle to ident