High-protein and occasion-targeting ‘driving growth’ in dairy, new report says
date:Apr 25, 2016
ation Summit in Amsterdam.

Canadean consumer insight analyst Tanvi Savara said: Dairy brands are redefining dairy consumption occasions by targeting new day parts to boost consumer engagement and brand loyalty. The trend is more mainstream in yogurt, but there are opportunities to expand usage occasions for milk and cheese by targeting late evenings and after-dinner.

Savara also predicted that high-protein products will have a significant impact on the dairy sector over the next few years, as
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