Coffee companies diversify product offerings as consumers look for healthier, improved options
date:Apr 19, 2016
N) wants to steal some attention from Starbucks (NASDAQ: SBUX). On the day its rival rolled out long-awaited changes to its loyalty program, Dunkin' announced changes to its own plan, pushing Starbucks out of the spotlight at a time when many of its customers are displeased with the new program details. Essentially, the coffee chain has decided to move from a loyalty program based on visits to one that rewards customers for how much they spend. Under the old program, people earned a single star
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