Guidelines for Predicting the Next Major Functional Ingredient Trend
date:Apr 19, 2016
imes more vitamin C than oranges and two times more calcium than milk; however, you are extremely hard pressed to get your hands on one. I have tried sourcing an intact baobab fruit and it is nearly impossible. You can find it in powdered form, but you will likely encounter challenges trying to find the actual fruit.

Origin Story

Consumers, especially millennials, are looking for brands and products they can connect to. Brand identity and origin story is critical in todays market and the same
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