date:Aug 13, 2012
The Australian Food and Grocery Council (AFGC), the peak industry body for Australias food and grocery industry has announced the formation of a new forum designed to promote the health benefits of breakfast cereals for Australian consumers.
Australias breakfast cereal products market is worth over $1.2 billion in retail sales per annum and employs over 3000 people, mainly in the rural and regional areas.
The AFGC has initiated with The Australian Breakfast Cereal Manufacturers Forum (ABCMF) m