date:Aug 11, 2012
thecompanys own network of small stores. The company also investedin improving product quality, HACCP, traceability and new productlines, such as its pre-cooked ground chicken, as well as inthird-party research to gauge the success of the campaign.
Avidesa Mac Pollo has an 85% recognition rate among Colombianconsumers and has seen substantial growth in sales as a result ofthe campaign.