date:Apr 06, 2016
but for some consumers that is not enough. Sales of Diet Coke and Diet Pepsi, the worlds most popular diet drinks have been falling for several months. In the third quarter of 2015, sales of Diet Coke fell by 8%, while sales of the companys flagship Coca-Cola grew by 1%. PepsiCo has announced the reformulation of its Diet Pepsi brand that does not contain aspartame.
Reformulation
It isn't primarily the diet versions of soft drinks that manufacturers are looking to reformulate. Their biggest de