date:Apr 01, 2016
f some kind.
The most popular individual claim was lactose free, used on over 47% of introductions, up from about one-third in 2011, probably as a result of improved allergen labeling, as well as growing awareness of lactose intolerance and interest in free-from foods in general.
Interest in clean labeling appears to have boosted the use of natural and no additives/ preservatives claims and these were used on 36% of launches, rising to nearly 64%, if organic claims are also included. There is