date:Apr 01, 2016
nies driving flavor innovation in dairy alternative drinks. The coconut milk based drinks are targeting a young audience and the organic trend. Recent flavor introductions included popular green tea and coffee, there has recently been a strong move into milk-based coffee drinks.
Soy milk has traditionally been marketed on its health benefits and its newer, plant-based competition has continued this trend. Over 90% of dairy alternative drinks launched in 2015 were marketed on a health platform o